https://www.elishadorsey.com/work daily 0.75 2026-08-14 https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1675439867202-GCFEYCDCA96SKPU9XS7F/citi-08.jpg Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1675440269006-F069X9TLNTYERUFK65JJ/intuit-02.jpg Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/36375e6d-967b-49a0-a7a3-17edda39af82/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%282%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/e77ce998-49b5-44d8-a98b-da6da2012c70/The+Future+of+JCAST_+Community+Feedback+Report+-+01.18.2025+%285%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/d325289e-cb9c-4656-99ce-762ae25ba689/Screen+Shot+2025-11-14+at+3.38.50+PM.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/f1bab565-f297-4fb0-b702-7b1ce85e0479/Untitled+design.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/2a9f329a-f1a3-4897-a3f4-22a2369168b1/Google_DesignDirection-2.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/cb121b8d-0d90-4e9b-b75e-3bd24cb5f831/VD-Color-Board.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/8404c45c-6714-4809-acf2-68a07ce43b66/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%287%29.png Work - Make it stand out How the experience vision bridged the north star to brand positioning through narrative https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/30750bab-7a28-4d2d-ae33-686f71fea318/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%288%29.png Work - Make it stand out Examples of customer segment archetypes https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/da5ad847-2256-4de9-ba76-985d4c6765c0/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29.png Work - Make it stand out Blake represents the OS Switcher & Technophile customer segment https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/22782652-e29c-4985-bdb0-e3eac0e4ef2a/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29.png Work - Make it stand out Blake’s journey through our experience vision aligned to users needs and business priorities https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/c266458b-c917-43cc-985f-bbdf9be0db23/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%281%29.png Work - Make it stand out Discovery through product storytelling Product discovery becomes an invitation to explore—connecting search intent with interactive camera features, community photography, and the possibilities of Pixel. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/b9df98fd-c9e8-42c8-b7e9-ecfa12dfb807/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%282%29.png Work - Make it stand out Features become personally relevant Feature storytelling moves from capability to relevance—using Real Tone, Night Sight, Magic Editor, and editorial content to show how Pixel could fit Blake’s interests and everyday life. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/2a7aae6a-bf44-45fd-ae5b-e221e386bc42/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%283%29.png Work - Make it stand out From individual product to ecosystem The journey expands from a single product story to the broader Google ecosystem, using expressive merchandising to make the portfolio feel approachable, connected, and worth exploring. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/a1fb18a5-a37b-406b-b71d-b5758b1be91c/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%284%29.png Work - Make it stand out Turning curiosity into continued engagement Modular experiences extend discovery across product categories, everyday Google capabilities, and brand content—creating multiple paths from curiosity to deeper engagement. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/95a600be-e05c-4607-96a1-541331021c73/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%285%29.png Work - Make it stand out Personalization brings the journey forward A personalized return experience picks up where Blake left off—connecting his interests with relevant Pixel products while reinforcing how Google’s hardware and software work together. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/0a69870f-4682-4581-b829-b3e292f24e6a/Elisha+Dorsey+XD+Portfolio+%28Google+Full+Case+Study%29+%286%29.png Work - Make it stand out Community extends the journey The relationship continues beyond purchase through Team Pixel, turning community stories and social participation into an ongoing source of inspiration and brand connection. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/493034c7-0735-47ee-ac7b-bb059771d3be/14CFriday_167-Barc.jpg Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/4e371676-09c2-47ab-860c-ad2b2fc75753/jcslam2.jpg Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/fad9f929-3f28-4e41-bd1b-4def225233dd/The+Future+of+JCAST_+Community+Feedback+Report+-+01.18.2025+%287%29.png Work - Make it stand out Workshops and group facilitation conducted by myself and other board members. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/7a28dec7-5f43-4da3-92fe-cd0df7ea8a12/The+Future+of+JCAST_+Community+Feedback+Report+-+01.18.2025+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/13d2b3cc-302a-4eaf-93d6-a959d8f3b2a5/The+Future+of+JCAST_+Community+Feedback+Report+-+01.18.2025+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/26ed74ed-e03d-4177-ac39-4f7f84f337db/The+Future+of+JCAST_+Community+Feedback+Report+-+01.18.2025+%283%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/c6fe7715-9418-4b72-a09c-c6e0c064abcf/paypal-header.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/ad181228-df42-4fe7-a2f0-25d31fbc6c69/05_E2E+Product.png Work - Make it stand out End-to-end product coherence https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/68f44e41-8f11-4390-90eb-ae70f2453b6c/05_Activty2.png Work - Make it stand out Experience model applied to the Activity surface https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/4682a4c3-d3dd-48bd-95bc-df47c7276459/Slide_14.png Work - Make it stand out Experience overview for Activity refresh https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/7260cefa-500c-4bc6-98bd-1a9cb588648e/image+%2823%29.png Work - Make it stand out User experience research findings https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/dff4cbe4-0f98-449b-b507-60ac542a5bcb/04_Control+Center.png Work - Make it stand out Control Center concept https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/e14f40c0-2fb5-4619-93ed-5729eb056115/06_Control+Center.png Work - Make it stand out Control Center experience—supermenu, core core surface, and notifications. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/02c5f556-95b0-4b71-be39-7cbc32677416/03_System+Coherence.png Work - Make it stand out Updated navigation framework https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/d36b80da-1f31-42d9-b8d9-2953908df2d7/01_UX+Framework.png Work - Make it stand out Shared experience framework https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/e447229b-16e0-4583-bb0a-07f7876f9d95/02_Overview.png Work - Make it stand out Experience overview for communications touch points https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/9f6937bf-7e9f-4247-b776-b153f14d77f9/00_Comms+before.png Work - Make it stand out Example of the current experience framework https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/f8a452ae-823b-4d11-aadb-cb7bd90397a6/01_Comms+touchpoints.png Work - Make it stand out Final recommendations and expressions across surfaces https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/81653d76-a5d4-4a7a-ae82-5b1af9a0ee3d/control-hero.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/5ef09db3-fa6d-48de-b473-fd7e27d74d78/Screenshot+2025-11-30+at+10.45.14%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/17e3be1f-6a20-43fb-9414-a5f2a81aae34/1764438898858-1d7ddc71-1072-45f7-a252-033c96dbd9f9_3.png Work - Make it stand out Primary research findings https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/c35ffc53-6183-4c2e-90a1-4bd6da852657/1764438898858-1d7ddc71-1072-45f7-a252-033c96dbd9f9_4.png Work - Make it stand out Premium brand competitive audit findings https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/3ac14978-7c23-48d3-84bc-362ce97d9933/1764438898858-1d7ddc71-1072-45f7-a252-033c96dbd9f9_5.png Work - Make it stand out Distilled experience pillars from user experience research https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/5ef09db3-fa6d-48de-b473-fd7e27d74d78/Screenshot+2025-11-30+at+10.45.14%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/fbfc9364-9a92-4cd4-b04f-9cc2de6c8953/1764438898858-1d7ddc71-1072-45f7-a252-033c96dbd9f9_14.png Work - Make it stand out North star vision evangelism https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/244dbe1f-236d-4d61-afe3-d2e1f4278c12/1764438898858-1d7ddc71-1072-45f7-a252-033c96dbd9f9_15.png Work - Make it stand out Unified and personalized shopping experience execution framework https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/bbdd8bcb-e166-4f9e-8652-706dc78670f8/prospect-before-after.png Work - Make it stand out The homepage before and after experience strategy and product design intervention https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/c03e0962-3fc7-4993-b6f5-856767caab99/Screen+Shot+2025-11-17+at+11.37.09+AM.png Work - Make it stand out Homepage overview showcasing updated features and business impact https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/cf3d0be5-cbfe-45b7-8434-9f688eb849e0/1764439319275-d810f491-2e51-46d2-97bf-7bdd16de6ddc_4.png Work - Make it stand out Homepage overview showcasing updated features and business impact https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/114952a6-45e8-489e-bf57-f01824e01382/1764439319275-d810f491-2e51-46d2-97bf-7bdd16de6ddc_5.png Work - Make it stand out Effortless Browse phase one overview showcasing updated features and ecosystem coherence (i.e. Homepage, PDP, Gridwall) https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/bd76b0f4-93dd-4f04-8208-3e6e98f735a2/verizon-store.jpg Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518452818-7LRXMMPB69UQT1OETPE9/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518512641-T6XECQ2RW9J2D3MJP33P/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024+%281%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518450701-4AXNVNW195B2CAAHQVR0/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024+%282%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518450873-53PYFFBLBRKM2SHK263C/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024+%283%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518451783-FTMU76RWTQL4LB0643GD/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024+%284%29.png Work https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1764518452725-Q6JQZXAGR1E9JAJ79P4N/Elisha+Dorsey+Design+Portfolio+Share+-+Aug+2024+%285%29.png Work https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/6dc901a6-89a6-4766-ac50-257b39772d6f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/6dc901a6-89a6-4766-ac50-257b39772d6f/thumbnail Work Control Center prototype demo https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/a437474e-d457-4b48-9919-44002d19569e/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/a437474e-d457-4b48-9919-44002d19569e/thumbnail Work Final art direction for Entry and Welcome Flow and expression across devices https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/7d0950c8-6aca-42f1-b228-0b39059549b2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/7d0950c8-6aca-42f1-b228-0b39059549b2/thumbnail Work Visual design examples constructed in real time https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/a6582c65-096d-404d-9811-5ba6952e3b85/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/a6582c65-096d-404d-9811-5ba6952e3b85/thumbnail Work Final visual design for homepage on both mobile and desktop https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/18849d84-f1df-4ad5-a43b-561907296868/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/18849d84-f1df-4ad5-a43b-561907296868/thumbnail Work Service blueprint style artifact illustrating Mobile use case flow and touchpoint orchestration https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/cb3035ca-5a34-44b4-b5eb-97c84c1e3a16/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/cb3035ca-5a34-44b4-b5eb-97c84c1e3a16/thumbnail Work Demo of Device Bar experience https://www.elishadorsey.com/liveintent-blog-redesign daily 0.75 2021-05-19 https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1507244928844-WJOAY6WPLVV047GYVZD0/DRBL-Blog+Redesign+FINAL-Portfolio.png LiveIntent Blog https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1507260088671-4J5GQ4XWC2SC2PD1WWMK/DRBL-Blog+Redesign+FINAL-Portfolio.png LiveIntent Blog - Content Marketing Blog Redesign Art direction, UI/UX, branding, and web development for a people-based marketing tech company in NYC. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508359157823-RPMZXDBYMAQA4ZWQOC5S/Blog+Userflows.png LiveIntent Blog - User Flows I helped LiveIntent redesign their content marketing blog. This project involved rewriting their codebase, company narrative and visual brand. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508359168581-9HZFPHC89DOL1T093KDO/Blog-Int+1.png LiveIntent Blog - Responsive Design One of several UI/UX enhancements I made was to incorporate an infinite scrolling feature so users could immediately access additional articles without interrupting their session. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508359169342-ZGM03H8MXPXHKZV2GKOP/Blog-Int+2.png LiveIntent Blog - The Results Implementing my UI/UX design solutions resulted in a 200% increase in page views per session and 4% decrease in bounce rate after launching the new blog. https://www.elishadorsey.com/liveintent-website daily 0.75 2017-10-18 https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1507258138366-HO52W89PL0UF72D6U8BW/LI+Web+Redesign+-+FINAL.png LiveIntent Website https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1507261155727-P5HF1PH6D5LUK1EPJ4CK/LI+Web+Redesign+-+FINAL.png LiveIntent Website - Corporate Website Redesign UI/UX, branding and web development for a people-based marketing tech company in NYC. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508360008889-4WYTW1PG4SPR4TTLFJ15/LI+Website+Userflows.png LiveIntent Website - User Flows I helped LiveIntent redesign their corporate website. The goal was to improve their UX and increase brand recognition by ensuring the website and all marketing collateral were cohesive. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508360008779-CQ36BLR1VA9LM5H3ZT3J/LI+Website+1.png LiveIntent Website - Mobile-First Design This project involved rewriting their company narrative, visual brand, and product sales strategy. I introduced brand new UI/UX designs segmenting the new company narrative into specific user flows with more easily digestible content and clear call to actions. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508360006963-IXWJRIK8FMFD2QPEI0V4/LI+Website+2.png LiveIntent Website - The Results Implementing my UI/UX design solutions resulted in a +36% increase in annual unique site traffic, 2% decrease in bounce rate and .60% increase in conversion rate after launching the new website. Visit the site https://www.elishadorsey.com/jameson-cherilus daily 0.75 2017-10-20 https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508543282551-H5O3B6TAL8FES86K09Z5/Jameson-Thumb.png Jameson Cherilus https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508543369705-PHFW6S8L5Q948PRE98CT/Jameson-Thumb.png Jameson Cherilus - Actor Website Design Art direction, branding and web design for Los Angeles actor-writer-producer, Jameson Cherilus. https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508543365285-VAGOW5PJVSWK32BOBOCP/Jameson-Thumb+2.png Jameson Cherilus https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508543358197-QHRHOIAWS6F4KBME4ENO/Jameson-Int+1.png Jameson Cherilus https://images.squarespace-cdn.com/content/v1/59a1da856a49631dd5157af3/1508543359587-XHDWE8UNEKWPF00LFK2O/Jameson-Int+2.png Jameson Cherilus View the site https://www.elishadorsey.com/publications daily 0.75 2026-07-07 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